Inconsistent clothes sizes could soon be a thing of the past, thanks to new software developed by the company www.misize.co.uk.
Alex Hutson, developer of MiSize, says “Recent research showed the number one complaint of women shoppers is inconsistency of fit. So I decided to create something that would take the stress out of shopping for customers.”
The Misize software can be used by online and offline retailers, individual brands, as well as shopping centres. Customers will be able to enter their measurements into the web site, which will then show them which garments and accessories will be a good fit for them. So, for example if a customer was to visit a retail web site with a number of fashion brands stocked on it, they would simply enter their measurements to see a list of all the items that would fit perfectly, as sizes currently vary from brand to brand.
And at shopping centres the system will quickly give shoppers the details of what will fit them via a printout, email, MMS, or App, and tell them where they are located. The information shoppers are given can also be refined with other parameters such as a defined price range, or colour for example. Other functions can also be added if necessary at the request of the retailer or shopping centre.
I personally cannot wait for retailers to start using this and hope they all start to pick up on the trend that technology is increasingly playing a part in our shopping experiences. This seems like an innovative and interactive way to shop and will be such a massive time saver on every shopping trip!
What do you think to the Misize way of shopping?