New Website Launch – Discover the Origin Giveaway

Discover the Origin Recipe book cover

Win one of 5 exclusive, not-for-sale Discover the Origin recipe books!



Discover the Origin’s latest survey has found that 79% of British people now cook with European products at least once a week.  More than ever we are keen to try out European ingredients and even incorporate them into traditional British dishes.

We Foodies are keen to know where our food comes from and how it is made. Given this, Discover the Origin is on hand to show you how to enjoy foods and wines with high-quality status and true provenance.

The three year-campaign is financed by the European Union and aims to raise awareness of five key products with protected designation of origin status:

[li]Parma Ham

[li]Parmigiano-Reggaino cheese

[li]Burgundy wines


[li]Douro Valley Wines[/li]


For more recipes, videos and information, please visit


To win one of 5 exclusive, not-for-sale Discover the Origin recipe books, simply send your details to To enter you must be a follower of this blog (see bottom of page for ways to follow).

UK Only. Five winners will be chosen from all eligible entries using and notified by email. Closes 4pm Wednesday 8th June.

Foodie Friday – Discover the Origin

Today’s Foodie Friday is from Discover the Origin, a campaign which celebrates the following five products – Parma Ham, Parmigiano-Reggiano cheese, Burgundy wine, Douro wine and Port. Discover the Origin is about food and wine matching and highlights the importance of good food…

“to enhance knowledge of the PDO (Protected Designation of Origin) among consumers, distributors and food professionals and to educate on the benefits of […] traceability systems that are put in place to ensure ongoing quality”


The website is full of fantastic recipes and information together with lots of foodie event details and competitions. For more details visit

Check out a couple of the new recipe video webcasts with Lesley Waters and Valentine Warner for Beef tartare and Polenta cakes.